As Art Director at Glassdoor, I defined our consumer facing brand. The full rebrand rollout included creating brand standards, educating teams on updated assets and values, overseeing rollout across global B2C channels, organizing photoshoots, translating branding to office interiors (including painting a mural) and a career site redesign. Let's chat and I'll tell you how these updates performed!
Levo100 is a campaign designed to celebrate 100 Millennials who are changing the world. Created and lead Logo, Article Image Overlay, Landing Pages, Social Media Teasers and Promotion.
Best Places to Work 2018
Created and lead international execution of 2018 Glassdoor awards identity including social, website, billboards, swag, video, roadshow
Hand Lettering Projects
Levo Hand lettering, art direction and design for daily articles and email blasts.
UncommonGoods Hand lettering for office conference rooms named after Brooklyn Neighborhoods.
Collaborated with Marketers, Merchants, Photographers, Writers, and tech teams to create weekly homepages and emails.
Various posters for causes, brands, events and campaigns
Problem The Glassdoor Newsroom was built in 2008 at the founding of the company. 10 years later, they need a modern, responsive way to tell their story that reflects their new brand updates. They needed a variety of templates that could house their growing content and be built and edited quickly.
Process Collaborated with Corporate Communications team and Product Management teams to collect insights from our partner organizations, perform competitive analysis, user research and craft an all new Newsroom for journalists to get information about Glassdoor.
Results *Still in production
Holidays, launches and celebrations were a big deal at levo. These animations were created to acknowledge them on Instagram.
Concept branding for Octopus Bar in Atlanta.
Guo Pei Packaging
This concept packaging is created for a home line. It takes the unique angles, layers and folds and mixes them with the traditional floral patterns that Guo Pei uses in her work. Packaging for Candle, Towel, Dishes.
Partnered with Nikki DeSautelle to conduct research and create concepts and illustrations for a printable dinosaur party kit. Cake Topper, Bunting, Party Hats, Games, Photo Booth Props, Treat Bags, Decorations.